Join the next generation of the internet with your custom top-level domain. Secure your digital identity and transform your brand in the 2026 ICANN application window.
ICANN's initiative to expand the Domain Name System allows businesses, communities, and organizations to create custom top-level domains that represent their brand, community, or industry.
Robust DNS infrastructure, registry systems, security protocols, and full IPv6/DNSSEC support
Demonstrated financial stability, comprehensive 3-year budget, and registry continuity planning
Professional registrar management, comprehensive abuse mitigation, and robust rights protection
Trademark verification, dispute resolution mechanisms, and full ICANN compliance framework
Learn from the successful 2012 round with brands like .google, .apple, .amazon leading the way
.Brand (closed): 150-250% ROI through brand value & security | .Generic (open): 200-400% ROI through domain registrations & premium services
Choose your path: .Brand TLDs for strategic brand value and security, or .Generic TLDs for registry business operations. Both deliver exceptional ROI through different value propositions.
Application to delegation costs with lower ongoing annual expenses
Higher initial costs with increased ongoing operational expenses
.Brand TLDs offer lower annual operating costs compared to .Generic TLD operations, providing better long-term value for strategic investments.
Digital transformation savings, brand protection value, and operational efficiency
Domain name registrations, premium domain sales, and registry service fees
Successful initial gTLD round with brands like .google, .apple, .amazon
Application strategy development, technical planning, and financial preparation
ICANN opens applications for new gTLDs - your opportunity to apply for your .brand TLD
ICANN review and evaluation of applications, technical and financial assessments
Successful applicants receive delegation and can begin operating their .Brand TLD
Discover how major companies are leveraging their .brand TLDs for enhanced security, brand protection, and innovative customer experiences. From apple devices to google services, see the power of owning your digital identity.
Custom domains for each of your departments, ventures, apps, services and for campaigns - create a cohesive digital presence under your own brand extension. Here is a sample of domains you could have on your own .brand TLD (replace .onl in these samples)
The next ICANN application window opens in 2026 - a once-in-a-generation opportunity to secure your brand's digital future. Join industry leaders like Apple, Google, and Amazon in owning your digital identity.
Limited slots available. Secure your consultation today.